Hello

The DMA EMC is now on twitter so please follow us @dmaemc.

I also encourage you to particapte in our annual Client Benchmarking Report. By doing so, not only will you receive a copy of the report but you may also win attendance to a DMA event or a copy of Email Marketing; An Hour a Day.

Due to a great response to Stefan Pollard's interview on the art of segmentation a few issues ago, this month we're focusing on segmentation in more detail and I hope you'll enjoy reading how subscriber engagement can be used for segmenting, and how segmenting can increase your deliverability.

Finally we also take a look at a campaign by Firebox in our regular feature 'campaigns we like', we check out some interesting findings in how consumers use email addresses and we share a great new guide from the US DMA/EEC on International Compliance - a must have if you do any international email campaigns.

Kath Pay, Editor, Infobox
Managing Director, Ezemail

Engagement is key – make it part of your strategy and watch your results boom

Andrew Robinson of Lyris UK provides some excellent tips and examples on segmenting by subscriber engagement. Additionally he looks at subscriber disengagement and what steps you can take to avoid this from happening as well as some key strategies to implement to reactivate inactive subscribers.

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Improve inbox delivery and response with one strategy

In this article, Stephanie Miller of Return Path not only suggests some great ways of segmenting your data, but also why this is important and how it can affect/improve your deliverability to the inbox.

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Use of an email address

Sara Watts of Data Media and Research looks at some research performed by Zussi Research on how email addresses are used by consumers. Their research shows that 30.8% of individuals have two personal email addresses and 11.8% have more than 5 personal email addresses. Sara goes onto explain how this research can be utilised in order to send the right message to the right person at the right time.

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The 2009 National Client Email Survey – we need your help

The DMA is currently conducting the 2009 Annual National Client Email Marketing Survey. The survey, sponsored by Alchemy Worx, is undertaken by the Email Marketing Council.

The Report, a companion to the National Email Benchmarking Report, will provide a valuable and timely guideline to what is currently happening in the UK email market.

Please click here to take part in the survey and as a thank you, we will send you a copy of the report. We also have five places to give away at our educational events throughout 2009. Plus 15 copies of Jeanniey Mullen’s e-book Email Marketing; An Hour a Day.

Take part in the survey

Campaigns we like - Firebox

Each month we ask one of our Council or Hub members to spotlight a campaign they like.This month Rupert Harrison of News International reveals why he likes this campaign from Firebox..

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International Email Compliance Resource Guide

The US DMA in partnership with the Email Experience Council has recently released this valuable Resource Guide which is a compendium of email marketing regulations and practices for individual countries.

Download the Report*
*For DMA Members only.
For Non Members, this report sells in the eec Whitepaper Room for USD$240 (free for Platinum members, 50% off for Gold and 30% off for Silver).

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Dates for the diary

Ready Steady Email - Edinburgh

Joint DMA and IAB half day workshop

Tuesday 24 March 2009,
Edinburgh

Internet World 2009

28-30 April 2009,
Earls Court, London

News

Email Marketing to Europe

AWCM: Weekly volumes are approaching December's high

Yahoo matches ads to user behaviour

Takeaways from the Email Evolutions Conference

Blog Links

Some great ideas for using Twitter and email marketing for B2B

@DMAEMC is now on twitter

Beware of the white label proposition

Convers@ions: From conversations to conversions through email

The from field - a key tool in getting opened

Time to turn your attention to 'acquitention'.

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