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This month we have a focus on metrics and results. You can see when marketers are actually sending emails; how to overcome three common barriers to adopting metrics and how to make the most out of your own list.

Finally, there is news from the DMA Legal & Best Practice Hub on its definitive guide to email metrics.

Events to keep an eye out for include the next Ready Steady Email event in Nottingham on 2 July which you can register for here and a conference on B2B email marketing on 1 October. Look out for the registration page soon!

Riaz Kanani, Assistant Editor, Infobox
Direction, Product Marketing-International, Silverpop

UK marketers do not optimise for time of day; send times are based on sender convenience rather than subscriber preference

What is the best time of day to send email is one of the most frequently asked questions and hotly debated topics in email marketing, so we were very interested to see what send time strategies are being used by email marketers in the UK. Research by Alchemy Worx shows that during the week 67% of emails we received do not appear to have been sent with any discernable time of day strategy in place at all. By comparison emails sent at the weekend are much more likely to target a particular time. Alchemy Worx’s Dela Quist looks at these results in more detail...

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Email marketing: overcoming three common barriers to adopting metrics

Despite the clear benefits of utilising email marketing metrics to measure response and create subsequent messaging based on those insights to improve their programmes, marketers still find it difficult to take full advantage of email’s measurability. This article by Riaz Kanani of Silverpop, outlines three common barriers to using metrics and the ways around them.

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Lists: it’s not the size; it’s how you use it!

Whilst buying an email marketing mailing list may seem like a shortcut to success, dotMailer’s Tink Taylor looks at some alternatives that can also deliver results and a tangible ROI.

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Metrics, metrics and even more metrics

The Legal & Best Practice Hub is publishing the definitive guide to email metrics. Have they got the definitions and what to take into consideration when using them right? You decide!

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Landing Page Checklist

The EEC have produced a detailed checklist for creating an effective landing page which will not only provide a good user experience for your subscriber but is also aimed at producing results. The areas covered are: planning and implementation, layout, headlines, copy/offer, images, calls-to-actions, forms and B2B landing pages.

Download the Report
(Available to DMA members only)

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Dates for the diary

Read Steady Email

2 July 2009, Nottingham

B2B Email Marketing

1 October 2009, London

News

How email will stay in the marketing game

Outlook 2010 to use Word to render emails

Microsoft responds to Outlook 2010 campaign

Why email subscribers unsubscribe

Blog Links

Mobile email: the marketing challenges

Inactive or unemotionally subscribed

Metrics and their meaning

Dealing with 9000 marketing emails a year

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